In 2004, PRCA Wrangler GM’s wife was struck with breast cancer. Her
son began a tradition that year by wearing pink at the evening rodeo. This small step has grown to raise millions of dollars for the fight against breast cancer all over the U.S.
Thursday’s rodeo at NEBRASKAland DAYS will be Tough Enough to
Wear Pink Night. NLD will be partnering with Great Plains Regional
Medical Center’s Callahan Cancer Center. Visitors will be greeted at the arena to a sea of pink. Cupcakes from Candy’s Cupcakery and Gracie Mae’s along with pink balloons and “Hope” bracelets will be for sale. All proceeds will go to the Callahan Cancer Center.
People can join the fight against cancer, enjoy a fabulous
rodeo show, and enjoy the Wild West only North Platte can give you.