NORTH PLATTE – Destination Development International CEO Roger Brooks held a presentation Tuesday to address community branding in North Platte. Brooks suggested “Bring it to Life” as a community slogan. He says that North Platte needs something to be known for that can set the city apart from other tourist destinations. Brooks said that the city has many “static attractions,” but lacks more engaging activities. He also cautioned that North Platte’s downtown is “too quiet.”