Abercrombie and Fitch wants The Situation to strip!

The company has offered to pay the Jersey Shore star NOT to wear its clothes, claiming his bad-boy image “could cause significant damage” to the brand’s “aspirational nature.” Abercrombie has also extended the offer to the rest of the cast.

It seems to be a publicity stunt since the company once sold T-shirts that read “The Fitchuation.” But it didn’t help their bottom line yesterday. After making the Situation announcement, Abercrombie stock plummeted almost nine-percent.