Fidelity Investments says it has decided to build a $200 million data center in the Omaha suburb of Papillion.

In an announcement Friday, Fidelity’s Steve Scullen says the company “is pleased to be in Nebraska.” Scullen is Fidelity’s president of corporate operations.

He says the Papillion site will provide “the flexibility to build to our specifications in a location that will accommodate our needs now and in the future.”

The company cited the state’s low power rates and central U.S. location as key factors in its decision, as well as the array of financial incentives, including the data center provision contained in the recently amended Nebraska Advantage Act.

Fidelity says it expects to begin construction immediately and have the center running in 2014, employing 30 to 35 people.