OMAHA, Neb. (AP) — TD Ameritrade plans to invest $1.25 million over the next decade in helping students prepare for careers as financial planners.

The Omaha, Nebraska-based online brokerage says it hopes more students will consider studying financial planning because the demand for financial advice is growing.

Ten students recently received $5,000 scholarships to help them pursue bachelor’s degrees in financial planning, and the group got to visit Wall Street and ring the closing bell for the New York Stock Exchange.

In addition to scholarships, TD Ameritrade awarded a $50,000 grant to the University of Georgia and a $25,000 grant to Texas A&M University to help the schools develop and strengthen programs focused on financial planning.