LINCOLN, Neb. (AP) — The Nebraska State Fair’s new home in Grand Island places it closer to the center of the state, but the move from Lincoln four years ago has created a potential opening for Iowa.

Iowa State Fair organizers are working to attract visitors from Omaha, which sits halfway between Nebraska’s fair in Grand Island and Iowa’s in Des Moines.

Both fairs are advertising to Omaha residents, but organizers say they aren’t competing. They argue that the fairs are scheduled at different times of the month, and offer different concerts and events.

Marla Calico of the International Association of Fairs and Expositions says fairs want to draw as many patrons as possible, but attendance alone isn’t the best way to measure success. Sometimes, revenue will increase even when turnout is down.