LINCOLN, Neb. (AP) — A mobile message sign set up outside the University of Nebraska-Lincoln campus police station has been providing a three-part plea for safety in language that even non-text-savvy people will understand.

First it says, “Stay alive.”

After a few seconds comes the second part: “Don’t text and drive.”

Then finally: “OMG.”

Assistant campus police chief Charlotte Evans said she wanted the message to be snappy. She says that, “If you drove past it and it made you smile, it did what it was intended to do. It got your attention.”