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Nebraska bill would bar companies from mining student data

college-campusLINCOLN, Neb. (AP) — Companies that gain access to students’ personal information in schools would be barred from using it for targeted ads under a bill pending before Nebraska lawmakers.

Sen. Adam Morfeld of Lincoln presented the measure to a legislative committee on Tuesday as a way to protect students’ online privacy in schools.

Morfeld says students may be tech-savvy, but they’re still vulnerable to targeted advertising. A similar bill was introduced last year but died in committee because no senator designated it as a priority.

A lobbyist for Microsoft says 32 states have passed similar laws.

Mississippi’s attorney general filed a lawsuit earlier in January against Google, alleging that the company is violating his state’s consumer protections law by selling ads using data from services it provides to schools.

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