LINCOLN, Neb. (AP) — Firefighters have been battling flames at a longtime grocery store a few blocks from downtown Lincoln.

Firetrucks were dispatched a little before 2:15 a.m. Thursday to Ideal Grocery on South 27th Street. Investigators say flames reached upward of 30 feet and some were still visible 2½ hours after the first alarm.

No injuries have been reported.

The store opened in 1920. Battalion Chief Jeremy Gegg told the Lincoln Journal that he would call it “a total loss at this point.”