A new 90 guest room, four-story, Tru by Hilton Hotel will be built on Halligan Drive, just south of the Iron Eagle Golf Course.

Tru by Hilton is Hilton’s newest brand, which was just announced January of 2016.  The brand already has over 200 hotels in the development pipeline.  Hilton says the Tru brand will become its largest brand yet, overtaking Hampton Inn, which operates over 2,000 hotels.

The Tru brand is designed to serve the largest segment of the hotel market, the midscale category, which covers about 40 percent of all hotel stays in North America.

This new brand will feature a technology-forward mentality, featuring segment leading complimentary Wi-Fi, mobile check-in, room selection and a Digital Key through Hilton HHonors.  Tru will also partner with DirecTV to offer guests more than 150 channels displayed on 55-inch televisions.

The hotel will create about 25 new jobs, offering their existing employees career advancement opportunities.  The Keenan, who will operate the hotel, own and operate the Hampton Inn and Marriott Fairfield Inn & Suites, both in North Platte.

Site work on the hotel is expected to begin in late summer, with full construction beginning in the Spring of 2017.  It is scheduled to open in the Spring of 2018.