North Platte – Great Plains Regional Medical Center’s advertising campaign for the cardiology department won a bronze award for excellence from Healthcare Marketing Report this spring.

The print and radio advertising campaign, titled, “Follow Your Heart,” featured the photos and voices of several patients and a statement about how the care they received enabled them to enjoy favorite activities again, like ranching and hunting.

“This campaign was a creative way to highlight our physicians and staff and the exceptional care they provide at Great Plains,” said Marcia Baumann, vice president of growth and development. “Our people make a difference in the lives of patients and families everyday, and awards like this reinforce the tremendous resource GPRMC is for the North Platte community.”

Healthcare Marketing Report is a national newspaper for healthcare marketing, and the publication received nearly 4,000 entries this year. A national panel of judges granted awards to those entries that exemplify exceptional quality, creativity and message effectiveness.