Activists who oppose beer sales in Whiteclay are planning a new effort to draw attention to the Nebraska town, which borders a South Dakota Indian reservation where alcohol is banned.

The group has scheduled a rally Thursday at noon outside the Nebraska Capitol. Members of the Oglala Sioux Tribe are also planning a “Women’s March for Peace” on Sunday, which will begin on South Dakota’s Pine Ridge Indian Reservation and end in Whiteclay.

Organizers say the march will include members of Occupy Lincoln and the group Deep Green Resistance, which advocates for indigenous rights.

Activists have tried to shutter Whiteclay for decades, arguing that the town’s four beer stores knowingly contribute to alcoholism on Pine Ridge.