WASHINGTON (AP) — Ahh, the first year of a baby’s life — the milestones, wonder and joy. They learn to sit up, crawl and some walk. But how about playtime in their bouncy seat with an iPad and some cool apps?

Fisher-Price is selling a baby bouncy seat with an attachment where parents can insert an iPad so baby can watch video content aimed at the youngest children — an idea that is being criticized by the Campaign for a Commercial-Free Childhood.

The Boston-based advocacy group wants Fisher-Price to recall its Newborn-to-Toddler Apptivity Seat for iPads. The group says it’s not healthy for a baby’s development and encourages parents to leave baby alone.

A reporter’s telephone and email messages seeking company comment were left with a spokesperson for Mattel, Fisher-Price’s parent company.