(AP) — Creators of a new website hope to guide people in discovering ecotourism opportunities in Nebraska.

The site is www.visittheprairie.com and is a window to the Visit the Prairie coalition of the Center for Great Plains Studies at the University of Nebraska, Switzer Ranch and Nature Reserve and the Grand Island Convention & Visitors Bureau.

Nebraska has a variety of these ecotourism opportunities, including river tubing and forest hiking, bird watching and horseback riding.

For a rancher like Sarah Sortum of Switzer Ranch, ecotourism helps keep her family employed on the land. She says it also helps wildlife, habitat conservation and local communities.