LINCOLN, Neb. (AP) — A free event next month will examine why agriculture needs to do a better job of explaining its business to others.

Agriculture is growing increasingly complicated, so helping people understand the science of food production is becoming more important.

Agricultural broadcaster Orion Samuelson will lead a panel discussion on the topic on Nov. 6 at the Nebraska Innovation Campus’ Conference Center.

Samuelson is an agricultural reporter on WGN Radio in Chicago who is also syndicated with the National Farm Report.

The discussion will be available online at http://heuermannlectures.unl.edu.