OMAHA, Neb. (AP) — A Nebraska toy company that specializes in developing and selling educational toys has attracted an investment from a private equity firm to help it grow.

Fat Brain Toys said Thursday that Winona Capital will invest an undisclosed amount in the toy company.

Fat Brain’s President Mark Carson says the company has built a solid foundation over the past 12 years, and is now ready to expand.

The company is based in Omaha where it has its distribution center and a retail store. A second store is in Overland Park, Kansas, but many of its sales are completed online.

Besides selling toys, Fat Brain also develops some of its own toys and sells them wholesale to other toy retailers.