NEW YORK (AP) — Anheuser-Busch is apologizing on a slogan that appeared on bottles saying Bud Light removes the word ‘no’ from drinkers’ vocabulary.

Photos of bottles with the slogan went viral on social media on Tuesday with widespread complaints about the slogan, particularly at a time of national debate about college rape.

The slogan is part of the beermaker’s two-year-old “Up for Whatever” campaign that includes a wide array of marketing such as a Super Bowl spot that showed a Bud Light drinker going through a live-action Pac Man game.

The company says the bottle-message campaign included more than 140 different messages and this one missed the mark. The company says it ceased production of the message on all bottles.